pisss-offf-ghostt:phantomrose96:nightapproaches:biglawbear:phantomrose96:I love tumblr. I love that.

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phantomrose96 https://phantomrose96.tumblr.com/post/640515893609316352/nightapproaches-biglawbear-phantomrose96-i-love :

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biglawbear https://biglawbear.tumblr.com/post/639539679009636352/phantomrose96-i-love-tumblr-i-love-that-tumblr :

phantomrose96 https://phantomrose96.tumblr.com/post/639134013230088192/i-love-tumblr-i-love-that-tumblr-is-the-best :

[image: image]

I love tumblr. I love that tumblr is the best social media site of 2021.

Every other site has spent the last decade perfecting the art of targeted ads. I am a wallet of flesh and blood which must be stripped bare and profiled and picked apart for the maximally efficient way to squeeze profit from my presence. Every other site will fold and morph itself to a shape of my liking - like a fairy tale trickster stealing memories and taking their mold - to lull me into compliance and loosen my coin purse.

Facebook sees me searching fitness equipment and injects my timeline with athletic wear ads. Reddit profiles the subreddits I follow and eagerly promotes a new coding bootcamp or cloud service at every turn. Google overhears me lamenting over my moving to-do list on voice call and fills in my “how much to tip movers” query before I’ve gotten the third word typed out.

Tumblr never even tried.

They could have. The information is there. The basic infrastructure, presumably, exists. Tumblr can recommend me tags based on tags I follow, blogs based on blogs I follow, even posts that for one reason or another may strike my fancy. Tumblr could be - SHOULD be - funneling this framework into advertising, as the only means that free-to-use social media platforms can turn a profit in our capitalistic hellscape.

They just don’t.

Today I saw an ad for treating Hyperhidrosis - a condition, I think, in which a person sweats too much - and I saw it twice, four posts apart, and it is so incredibly benignly impersonally ineptly untargeted toward me compared to all other pinpoint-aimed advertising that I’m endeared to it. Tumblr knows NOTHING about me. 8 years, 51,000 likes, and tumblr has not learned a THING about me.

Advertisements for a mattress? Shitty mobile game ads that don’t make even the slightest pretense at being anything other than a candy crush rip-off? Choose-your-own adventure games either about Royal Espionage or Choosing The Wrong Dress For Your Date with ZERO in-between.

And then this. This here. The culmination, the crown-jewel of tumblr’s nihilistic non-compliance with the state of social media advertising. Any pretense of capitalistic exchange is abandoned at the gas station by the side of the road. This is not a company. This is not a product. This is not anything that fulfills the contract of consumer and seller.

THIS. THIS IS WHAT TUMBLR HAS TO OFFER INSTEAD.

“Pour vinegar on your bread, fuck you.”

“Put it in the garbage, fuck you.”

“Your wife says you’re a fucking dumbass, fuck you.”

*That’s it. That’s the advertisement. You vinegar-breadless cuck. You virgin extraordinaire bereft of bread and garbage can. I am fucking your wife right now in our vinegar-soaked motel bed. She puffs a cigarette which I pulled from the trashcan and we both laugh heartily at her recounts of your immasculine ineptitude. I don’t want your money. I don’t want anything from you. Fuck you. *

Amazing. Amazing. What a state of things to ring in 2021. What a great platform we all collectively choose to be on.

I started screenshotting my favorite ads

Just fucking take a bite out of your soap you piece of shit. Sleep with it and eat it

I don’t even know what this is trying to sell me. Tumblr doesn’t either. The ad doesn’t know either. Did I click on the link? Fucking absolutely. I think it was broken

Beautiful a+ 10/10

A compilation of my favorites:

Hi listen I know I’m OP but I’m losing my fucking mind over this.

Truly, this is what tumblr is about.

OH SO mostly I don’t see ads on Tumblr because i have xkit and an adblocker on my Firefox so like, baller, right

but yesterday I was on my work computer which is like. it’s like taking the internet raw. i do it to see what viruses i’ll get. it’s not my computer. whatever. nihilism. stick it to the man. something.

but i saw an ad that was, I shit you not, an ad for a porn DVD called “Titty Love”

the image featured a woman in a bra, so, cowards, but I was DYING that I could not take a screenshot because???? Tits are illegal on Tumblr???? and what, you think I’m now desperate enough that you can SELL ME a PORN DVD of BOOBS?? You really think I don’t know how to see tits on the Internet???

it blew my tiny mind, I tell you what. (Your picture was not posted)

evilsupplyco:argumate: tumblr doesn’t even pretend

they don't want us interacting?, it's amazing, meanwhile facebook emails me every five seconds, to tell me someone i haven't seen since 04 posted some hate speech, thanks

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argumate https://argumate.tumblr.com/post/624476487284867072/tumblr-doesnt-even-pretend-to-show-me :

tumblr doesn’t even pretend to show me notifications any more, if you say something to me and I see it it’s purely because I stumbled upon it by chance in an enchanted grotto deep in the moonlit forest at midnight and will never find it again.

if you tag me in something and I don’t respond, I didn’t see it, I’m not ignoring you, I love attention (Your picture was not posted)

Witcher Fandom Racism: example

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I have an admission to make. I’d been watching all these posts go around about racism in fandom, and specifically racism in the Witcher fandom, and I’d been like, well. That seems serious. I’m sure this is a thing. It’s a systemic issue, those are hard to spot.

Well, my curation must be very good, I thought. I acknowledge I see more of some content than of others, sure, some pairings are underrepresented for sure, but most everything I’ve consumed has been reasonable, and I haven’t seen anything really terrible at all!

And I went on my way, not quite smug, and with much solemn nodding, and understanding that this was something I’d better be vigilant about, and I’d better think twice about some things and maybe read things more critically and be careful about my own choices of what to depict, etc., etc., etc., and then–

well, then someone I follow reblogged something cute, from an artist I’d seen before whose work I had in fact reblogged before https://bomberqueen17.tumblr.com/post/637241075809009664/icpe-witcher-3-doodles-165-like-for-real, and I was like oh I should check that out, they have a store, I should get a notecard, that’s cute, I like their stuff, how funny, and then the friend who’d reblogged the thing was like WAIT NO DON’T and I was like what?

They’re super racist, my friend said.

Really? I looked again, scrolled through the lil storefront of notecards and t-shirts and whatnot. Everything seemed… fine? Cute? Cartoonish? Sorta goofy? Harmless, for sure.

And then they sent me to this cartoon https://icpe.tumblr.com/post/187371975499/witcher-3-doodles-317-im-getting-ready-for. A comparison of the game Triss and the Netflix Triss. Well, I thought. It’s not flattering of either of them, that’s just the artist’s style. And then I opened the little preview picture and clicked through to full size. Hm, I thought, but like, well, I mean. It’s not. Super damni– wait. Those aren’t eyelashes. Wait. They drew Netflix Triss with these really weird heavy eyebrows that Anna Shaefer absolutely doesn’t have. That’s an odd choice to make. … and in that context, choosing to give her big gold hoop earrings https://www.youtube.com/watch?v=CQE-6XV3v3M&feature=youtu.be is… interesting, given that’s also something the character… doesn’t wear, in any scene I can find. Hm! That’s. That’s not damning in itself, like there could plausibly be some other explanation… but it’s a data point.

And then my friend followed up with several more links.

Leaning in to Triss’s nonexistent unibrow/brow ridge. https://icpe.tumblr.com/post/618198249211412480#notes Like, it’s drawn next to a screencap, it’s not subtle that this is something they’re just fabricating. This one too, you could be like, ah there’s some context I’m missing maybe. And like– it’s an unflattering portrayal of Geralt too, with the butt chin. But the thing is… heavy eyebrows or a prominent brow ridge like that are a feature of racialized caricatures both of Black women and of Rromani women, while a butt chin… sometimes in anime a butt chin signifies a white character, but a) racism against white people isn’t really a thing? and b) crucially, Henry Cavill actually has a buttchin. Again, Anna Shaefer does not have notably heavy brows, and they certainly don’t connect in the middle.

Another direct comparison https://icpe.tumblr.com/post/614853572620894208/art-request-triss-from-the-netflix-series-being of the Netflix and video game Trisses, featuring an astonishingly (unwarrantedly? Game!Triss stabs men in the face and firebombs things?) childlike white lady vs a glowering, severe, unibrowed… gray woman. Oh this is… less and less deniable.

And now here’s one where Triss has a unibrow and Yennefer is there https://icpe.tumblr.com/post/613857075381059584/witcher-netflix-comics-17 too. Interesting to pick on Yennefer’s lips, to exaggerate, of all things. Anya Chalotra does have a wide, generous mouth, but her lips are not particularly thick or pouty; she wears red lipstick in one scene in the show, and her lips are overlined to appear thicker, for the effect of that scene, but generally she’s not… pouty. So it’s weird that…

yep every time https://icpe.tumblr.com/post/616295428689903616/witcher-netflix-comics-21 this artist draws Yennefer she’s got these huge red lips https://icpe.tumblr.com/post/617476358107512832/witcher-netflix-comics-23. Oh this one also has Triss with a unibrow AND big lips https://icpe.tumblr.com/post/190179329679/witcher-team-playing-tabletop-rpg-in-a-basement .

And this one even expressly seems to indicate that for Anya Chalotra’s hunchbacked portrayal of Yennefer to become beautiful https://icpe.tumblr.com/post/190459301024/witcher-netflix-comics-4 she would have to… shift into the game model of Triss??!!! Listen if I saw this on its own I would maybe assume they were joking because W3 Triss is kinda goofy-looking, but with the weight of all the other comics– what the fuck? Maybe I don’t get it? Maybe I’m missing something? But with the weight of all the other things I just linked to–

Again, any of these things by themselves….. here’s how this works: I am a white lady. None of these racialized things on their own is enough to flag my radar. I would never have noticed any one of them in particular, because I’m not particularly sensitive to how women of color are portrayed in media, I’m socially awkward, I miss references all the time, I don’t always get what’s going on, etc. etc.

But I happen to own a pair of gold hoop earrings that I bought expressly to wear to a job of mine about 10 or 15 years ago because they were enforcing the dress code about earring size only to write up the Black girls wearing “too-large” hoops; I wore mine without incident several times, because nobody was looking at my ears. That’s racism, guys. That’s… that’s what that is, there’s not really a question about it; they didn’t want the Black girls looking “ghetto” but since I’m white, the earrings don’t matter. That’s racism!

But I wouldn’t have seen it, if I hadn’t had the way pointed by the people experiencing the other end of it.

That’s how dogwhistles work. Any single one of these drawings you could kind of shrug at, but when you see all of them together…. you can hear the whistle, then, and you can see what they’re getting at. And it’s not pretty.

Which is basically the point of all those other posts admonishing us to be careful of racism in fandom. It’s mostly not obvious stuff, it’s not something that you’re going to see and immediately recognize. In this case, it’s only obvious when you look at the pattern.

But when you look at the pattern it is super super obvious. (Your picture was not posted)