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[dragonlady7]

unprecedented times, guess what, they're all precedented, don't get too comfy

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sophie-baybey https://sophie-baybey.tumblr.com/post/700135672996069376/tumblr-is-going-to-become-far-worse-over-the-next :

Tumblr is going to become far worse over the next couple years leaning further into targeted ads, gathering user information, and generally no longer doing the Only Things This Site Does Right, and I would like to firmly predict that all of the blame will be put on the influx of twitter refugees, instead of the plain truth that tumblr has been shifting its goals for a long time now (banner ads, leaning into and owning the “hellsite” reputation, selling merch of old tumblr memes, experimenting with ads that cover a quarter of your screen while you scroll (although those are thankfully gone now)).

The tumblr staff have shown they finally understand their community, and as the website’s reputation heals, shareholders and suits are going to push for more and more money to be squeezed out of this place. This path was set in motion long ago, and I’m going to be real grumpy when the blame all gets pushed aside to just point fingers at the twitter people. (Your picture was not posted)

Comments

[galadhir]

I think this is right. What pushed me to try to go back to DW and Mastodon this time was going on Tumblr one day and a banner popping up asking me to shut off my ad blocker. To add insult to injury, I was already paying Tumblr for the ad free version. Eff that! If I'm giving them money to not see ads they should not be hassling me no matter what the state of my ad blocker. And no, I will not turn my ad blocker off for Tumblr or for anyone else.

So yeah, that was a sign to me that Tumblr was already on the commercialization treadmill, after which it's only a matter of time before the whole LJ, 'fandom is bad for commercial interests' debacle is going to inevitably happen again. Hence the second attempt to return to somewhere that is either fan-run or run by individuals not corporations.