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replied to your photo “Dove, that’s just not sound medical advice. #lunchblogging”
OH I’ve had so many conversations about these with ad people! The candies tell people to feel good and then reward them with chocolate..which is like, Pavlovian conditioning? Except all of the commands are so absurdly twee that people get really resistant and irritated like, “NO THANKS, CANDY” & social media mocking ensues. Which is either a backfire or part of the plan IDEK
Did you see when I had a whole box of candy that my sister gave me and she interspersed it with fortune-cookie-style spoofs of the original Dove mottoes? Maybe not, it was the Christmas before last.
I had a great streak of ones that were, like, the same theme as the authentic Dove ones. (I rationed them out, so I could only open them when I opened a real chocolate, so I didn’t just sit there and read them all.)

replied to your photo “Dove, that’s just not sound medical advice. #lunchblogging”
OH I’ve had so many conversations about these with ad people! The candies tell people to feel good and then reward them with chocolate..which is like, Pavlovian conditioning? Except all of the commands are so absurdly twee that people get really resistant and irritated like, “NO THANKS, CANDY” & social media mocking ensues. Which is either a backfire or part of the plan IDEK
Did you see when I had a whole box of candy that my sister gave me and she interspersed it with fortune-cookie-style spoofs of the original Dove mottoes? Maybe not, it was the Christmas before last.
I had a great streak of ones that were, like, the same theme as the authentic Dove ones. (I rationed them out, so I could only open them when I opened a real chocolate, so I didn’t just sit there and read them all.)
