RIP Soulless Recipebot
Mar. 11th, 2005 09:01 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
dragonlady7Aww. Soulless RecipeBot is dead.
A couple years ago I was studying Internet marketing and came across an article about how Keebler had hit on this interesting marketing strategy. They had created an autoresponder, a bot if you will, that lived in an IM screen name. People could send it instant messages, and it would answer and give them recipes using Keebler products.
She was well-designed; if you sent her nonsense, she would politely answer "I don't understand" and if you persisted, she'd ignore you. (She also ignored you if you used foul language.) She didn't feed the trolls. And if you listed an ingredient, she'd send you recipes using it.
She was a bit limited.
And in fact, we pretty much never used her for recipes.
Dave mostly used her to test the network. He'd say "hi" and if she gave her usual enthusiastic greeting in return, he knew the network was working, because she was always up.
We had a network outage yesterday, due to some circuit problems at Verizon (we don't get our DSL through Verizon, but through an independent company that sells us Verizon's service for less and gives us way better customer service-- the hardware's all Verizon's though). So Dave pinged RecipeBuddie this morning and she autoresponded that she was retired.
It's the end of an era.
I bet Keebler's pretty much entirely cut their "funky web ideas" marketing department.
Another nail in the coffin of The Internet Is Free Money era.
RIP, Soulless RecipeBot.
A couple years ago I was studying Internet marketing and came across an article about how Keebler had hit on this interesting marketing strategy. They had created an autoresponder, a bot if you will, that lived in an IM screen name. People could send it instant messages, and it would answer and give them recipes using Keebler products.
She was well-designed; if you sent her nonsense, she would politely answer "I don't understand" and if you persisted, she'd ignore you. (She also ignored you if you used foul language.) She didn't feed the trolls. And if you listed an ingredient, she'd send you recipes using it.
She was a bit limited.
And in fact, we pretty much never used her for recipes.
Dave mostly used her to test the network. He'd say "hi" and if she gave her usual enthusiastic greeting in return, he knew the network was working, because she was always up.
We had a network outage yesterday, due to some circuit problems at Verizon (we don't get our DSL through Verizon, but through an independent company that sells us Verizon's service for less and gives us way better customer service-- the hardware's all Verizon's though). So Dave pinged RecipeBuddie this morning and she autoresponded that she was retired.
It's the end of an era.
I bet Keebler's pretty much entirely cut their "funky web ideas" marketing department.
Another nail in the coffin of The Internet Is Free Money era.
RIP, Soulless RecipeBot.
