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ell oh ell
Oct. 25th, 2019 12:08 pmSo I sell film developing on Etsy, and I keep getting super annoyed because the site collapses my item descriptions under a Read More, and then customers don't read it, so they don't know things they need to know to buy the thing, and they buy the thing and then ask me questions the listing answers like right there for them, this is not rocket science, whatever.
anyway.
i wrote up a thing, like, here's the problem, here's what i've tried-- and one of the things I tried that had the most success is that I put the really crucial information into a little text block that I Photoshopped over the default listing image. That's been the most helpful thing, but I need to tell them more than will fit onto a single image.
The problem is that people don't read stuff, I get it, so I asked for other advice-- like, I got it, you can send an email with their order confirmation, I put the relevant info into that, but that's not customizable. I need like, a conditional thing, if they order X it asks them Y, if they order Z it reminds them it doesn't come with X included, that kind of thing. Because otherwise it's just too much information and people won't read that much.
I got a few helpful responses, a lot of commiseration (some of it quite funny), and
an astonishing number of people who didn't read the whole thing and told me I ought to try overlaying the text over the default listing photo.
Which MAKES MY POINT and is HILARIOUS but it would be really rude to tell a person who's gone out of their way to try and be helpful that they were absolutely proving my point: people just won't read shit.
anyway.
i wrote up a thing, like, here's the problem, here's what i've tried-- and one of the things I tried that had the most success is that I put the really crucial information into a little text block that I Photoshopped over the default listing image. That's been the most helpful thing, but I need to tell them more than will fit onto a single image.
The problem is that people don't read stuff, I get it, so I asked for other advice-- like, I got it, you can send an email with their order confirmation, I put the relevant info into that, but that's not customizable. I need like, a conditional thing, if they order X it asks them Y, if they order Z it reminds them it doesn't come with X included, that kind of thing. Because otherwise it's just too much information and people won't read that much.
I got a few helpful responses, a lot of commiseration (some of it quite funny), and
an astonishing number of people who didn't read the whole thing and told me I ought to try overlaying the text over the default listing photo.
Which MAKES MY POINT and is HILARIOUS but it would be really rude to tell a person who's gone out of their way to try and be helpful that they were absolutely proving my point: people just won't read shit.
